Tools & Resources

This page lists the exact tools I recommend for starting and growing a side hustle using email marketing. These tools are beginner‑friendly and affordable, but still powerful enough to scale.

Some links on this page are affiliate links, which means I may earn a commission if you purchase through them at no extra cost to you. I only recommend tools I personally use, trust, or have researched in depth.

Email marketing platforms

These tools help you collect emails, send campaigns, and automate follow‑ups for your side hustle.

  • beehiiv – Great if you want email plus SMS and WhatsApp, with strong deliverability and flexible pay‑as‑you‑go pricing.
  • MailerLite – Simple, affordable email platform with landing pages and automation. Ideal for beginners who want a generous free plan and a clean interface.
  • Systeme.io – All‑in‑one platform for funnels, email marketing, and selling digital products. Perfect if you want landing pages, email, and checkouts in one place on a low budget.

Funnel & Landing Page Builders

These tools help you build simple funnels, capture leads, and sell digital products for your side hustle.

  • Systeme.io Funnels – Use pre‑built funnel templates to create opt‑in pages, thank‑you pages, and simple sales funnels without writing any code.
  • Carrd – Super simple one‑page site builder, great for quick opt‑in pages or “link in bio” pages for TikTok and Instagram.
  • Thrive Architect / Elementor – WordPress page builders that let you design high‑converting landing pages directly on your existing site.

Design & Content Tools

These tools help you create professional‑looking graphics, lead magnets, and social posts to drive people into your email list.

  • Canva – Easy drag‑and‑drop tool for creating social posts, lead magnets, eBook covers, and blog graphics.
  • Unsplash / Pexels – Free stock photos you can use in blog posts and landing pages to make your content look more professional.
  • Notion / Google Docs – Simple tools to draft your email sequences, newsletters, and blog content before publishing.
Design & Content Tools for side hustlers

Email deliverability and testing tools

These tools help you keep your emails out of spam and understand how they are performing.

  • Mail‑Tester or GlockApps – Check if your emails are likely to land in the inbox or spam and get suggestions to improve.
  • Google Analytics / Matomo – Track how visitors from your email campaigns behave on your website and funnels.
  • Link tracking plugins or services – Shorten and track clicks on important links (later, you can use affiliate‑link plugins for this).
Email deliverability and testing tools for side hustlers

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